Sleeve Badge

LaLiga side Athletic Club and Spanish airline Vueling have officially extended their sponsorship agreement until 2030. Having first teamed up with the Basque club in 2018, the low-cost carrier has elevated its status to a premium partner, securing prominent advertising space directly on the men's first-team match shirts for the next four seasons.

As part of the contract extension, the Vueling logo moves up from the front of the match shorts to the left sleeve of the playing jersey, while the right sleeve remains reserved for the competition badge. The newly badged shirt made its official on-pitch debut during Athletic's league match against Valencia at Mestalla. The partnership is highlighted by the campaign "Arrimar el hombro" (to lend a shoulder) and will also see an updated exterior design for the club's dedicated Vueling team aircraft.

Despite the long-standing commercial relationship, the application of the new sleeve sponsor has quickly drawn criticism from supporters. Placed inside a prominent circular badge on the upper left arm, many fans have voiced frustration over the oversized patch, arguing that its sheer scale looks overly intrusive and even rivals the club crest in visual weight.

The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.

Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.

Big thanks to @What The Kit for spotting and making the collage.

Manchester United striker Matheus Cunha was spotted sporting an unusual kit detail during Sunday's Manchester derby against Manchester City. Eagle-eyed kit enthusiasts quickly pointed out that the Brazilian forward took to the pitch with his sleeve badges completely reversed on his 26-27 home shirt.

Under standard Premier League kit regulations, the official competition badge and "No Room For Racism" patch must be applied to the player's right sleeve, while the left sleeve is reserved for the club's commercial sleeve partner. On Cunha's long-sleeve jersey, however, the configuration was flipped: the sponsor logo was applied to his right arm, leaving the Premier League badge positioned on his left sleeve.

Side-by-side images comparing Cunha's jersey to teammate Marcus Rashford clearly showed the contrast between the standard layout and Cunha's swapped sleeves. Whether caused by a mix-up in the kit room or an accidental printing error during match preparations, the subtle mistake provided a unique talking point for shirt collectors.

Sunderland AFC have announced a new multi-year agreement with Shuffle, naming the centralized crypto casino and sports betting platform as the club's Official Sleeve Partner. The Shuffle branding will make its on-pitch debut on the first-team kits starting this weekend.

The deal replaces LiveScore Bet, who served as Sunderland's sleeve sponsor during the 25-26 season. While Premier League regulations prohibit front-of-shirt gambling sponsorships starting in the 26-27 campaign, betting and casino brands remain permitted to feature on shirt sleeves.

Shuffle's logo will be displayed on the sleeve of Sunderland's kits throughout the multi-year partnership, providing global visibility for the platform as the Black Cats continue to overhaul their commercial lineup.

The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.

Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.

The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.

The brand-new UEFA Champions League 'Debut' sleeve patch made its official on-pitch appearance during Matchday 1 of the 26-27 season. Introduced through a collaboration between UEFA, UC3, and Topps (Fanatics Collectibles), the initiative is designed to highlight and celebrate players making their first-ever career appearance in Europe's premier club competition.

The special badge adds a curved blue emblem featuring the word 'DEBUT' integrated into the bottom of the iconic Champions League Starball sleeve badge, including the club badge of honour editions. The patch is strictly awarded for active on-pitch participation, meaning only starting players and substituted debutants wear it. Unused substitutes on the bench do not qualify until they physically step onto the pitch, and a player can only wear the debut badge once in their entire career.

The badge also bridges the gap between matchday kit and football memorabilia. Following the match, the blue 'DEBUT' element is removed from the player's match-worn jersey, accompanied by a certificate of authenticity, and delivered to Topps. It will then be permanently embedded into a unique 1-of-1 autographed trading card for upcoming Topps collections, while the underlying badge remains visible on the shirt so the player can retain their jersey as a personal memento.

Manchester United have claimed the top spot in the Premier League sleeve sponsorship rankings for the 26-27 season following their multi-year agreement with global fintech firm SumUp. Worth a record-breaking £22 million per season, the partnership surpasses United's previous £20 million annual contract with DXC Technology. The SumUp branding will appear across the playing kits of the men's, women's, and academy sides in all competitions. Big thanks to @Lu_Class_.

The new agreement pushes Manchester United ahead of neighbors Manchester City, whose sleeve deal with cryptocurrency exchange OKX brings in £20 million per year. Arsenal follow closely in third place after securing an £18 million-a-year contract with payroll and HR platform Deel. Liverpool and Tottenham Hotspur both collect £15 million annually from their respective partnerships with Expedia and Kraken.

Further down the table, Newcastle United sit on £7.5 million per season with Noon, while Everton and Aston Villa generate £6 million annually from Stake and Betano. Chelsea remain the only notable high-profile side yet to announce a primary sleeve sponsor for the 26-27 campaign.

The logo for the first FIFA-organized Southeast Asian tournament has been revealed. The design incorporates a colorful, stylized globe depicting the Southeast Asian region.

Our partner, What The Kit, has created a prediction concept mockup of the 2026 FIFA ASEAN Cup patch, featuring a prominent blue background.

While all other Manchester United players took the pitch with league badges on both sleeves, Benjamin Šeško was spotted as the only one missing the patch on his left arm for reasons unknown.

Thanks to @jerseystory_vn for the information and collage.

Recently, Birmingham City headed out for their Carabao Cup tie against Brentford in a shirt with EFL sleeve patch.

Though the competition's regulations require teams to use correct sleeve patches, cases like these are often considered understandable. The likely reason for Birmingham's incident was that their kitmen faced logistical problems and did not have emergency backup in time.

This issue also means the Blues will not get to wear the Carabao Cup patch any single time this season, as they suffered a heavy 1-6 defeat to Brentford and are therefore eliminated.

The Vietnamese First Division (V.League 2) has officially revealed its brand-new rhombus sleeve badges design. The design takes inspiration from traditional festival flags - the core theme of VPF’s new visual identity for Vietnam's professional leagues.

For the first time in 24 years, V.League 2 will run without a title sponsor following the expiration of the partnership with Gold Star Beer, as VPF has yet to secure a replacement.

The fresh new sleeve badges are currently receiving widespread praise from Vietnamese fans for their modern design.